Creating an OTT content service is not just about creating or licensing content, but maximizing the reach of the content cost effectively.
Whether an OTT service is going Direct-to-Consumer (DTC) with their original content, or is licensing content to other OTT Content services, the question is how to maximize the reach across the most device types with the fewest versions of its OTT app, while maximizing their revenue.
Each of these objectives has options and tradeoffs which have implications for the OTT provider.
The unprecedented recent pandemic of 2020 has heightened this challenge, both in the supply of original content, and the demand to watch more content on-demand (on the subscriber’s timeline) on TV screens in their homes as well as other devices.
Find out how AppCloud can enable OTT content providers to deliver your content with a full app experience, across any network, to any client.Download the brochure now