Subscribers today expect rich, graphical user interfaces and VoD apps as a core part of their TV viewing - but that presents a challenge to operators, with millions of set-top boxes (STB’s) deployed which were never designed to deliver those experiences. Despite their best efforts, Pay TV providers are facing difficulties with:
Providers need a tried, tested and problem-free solution to overcome these challenges while continuing to leverage their current installed base of devices. That’s why ActiveVideo created CloudTV; enabling service providers to preserve the value of their pay-TV bundle whilst adding fresh features such as rich graphical user interfaces, VoD storefront applications and Live mosaics.
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