TV apps are now a mainstream way of watching video content, and service providers are looking to establish themselves as content super-aggregators. But how can they deliver app-based TV at scale to their existing subscribers as well as new joiners without breaking the bank?
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With the streaming video giants and other consumer electronics super powers all producing different streaming devices with their own video player software and specific requirements, streaming providers and OTT platform operators are often left in a precarious position: How is it possible to support them all while...
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Led by Apple, Disney, NBCUniversal and AT&T, some of the world’s largest media companies are now entering the booming streaming video space.
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We recently took part in a webinar discussion hosted by Digital TV Europe looking at TV as an app. Kicking off the discussion, Omdia analyst Sam McLaughlin painted the picture of a crowded, disaggregated OTT market. He shared two options available to address disaggregation chaos: re-aggregate - with operators becoming...
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