The Video on Demand (VOD) market is becoming increasingly congested as more and more content providers are joining the gold rush towards customers’ screens. New entrants like Paramount+, Pluto, DAZN, Peacock are some of the tens of apps that are joining incumbents like Netflix, Amazon Prime, and Disney+ in the VOD...
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For OTT VOD providers, choosing how you will monetize your content and service is a key decision. Will you charge a monthly or annual subscription? Will you earn revenue from serving advertisements? Do you go the ‘hybrid’ route and offer ad supported and subscription based packages? Or even offer transactions for...
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2020 was a record breaking year for video on demand (VOD) services as households signed up in droves for entertainment to entertain and distract from world events. The growth last year was seen by many to be an acceleration of a trend that was already well underway, with major brands, such as Disney+ and HBOMax,...
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