Blog

I have worked in web development for a long time, building rich web-based applications before the term AJAX was coined! It was shortly after JavaScript became a more widely valued programming language that I started working for ActiveVideo. Building web-based HTML5 applications for TV became my bread and butter, and...

The Video on Demand (VOD) market is becoming increasingly congested as more and more content providers are joining the gold rush towards customers’ screens. New entrants like Paramount+, Pluto, DAZN, Peacock are some of the tens of apps that are joining incumbents like Netflix, Amazon Prime, and Disney+ in the VOD...

Every home has its own recipe for streaming content, with data showing that 63% of US consumers watch premium TV shows and movies in a typical week and two-thirds of families stream video weekly (1).

Ronald Brockmann, CTO of ActiveVideo joins Chris Linden, COO, in this edition of the Business of OTT. They discuss the challenges faced by content providers and operators delivering OTT apps to their customers, and how ActiveVideo stands out in its approach to helping overcome these challenges.

Many of the stumbling blocks faced during integration projects - in this case integrating local streaming clients onto set top boxes and digital media players - are not technology issues, but people issues. Habits, clarity, and interpretation can become enemies or friends on the journey. And once we accept this and...

The TV experience is increasingly becoming app-driven, which presents challenges for both pay TV providers and content providers alike when it comes to reaching the living room TV screen at scale. As OTT apps are now essential to the viewing experience, a key question is how best to provide apps at scale to the...

With the streaming video giants and other consumer electronics super powers all producing different streaming devices with their own video player software and specific requirements, streaming providers and OTT platform operators are often left in a precarious position: How is it possible to support them all while...

Device fragmentation refers to the wide variety of devices that are in use at any given time and occurs when some users are using devices with older versions of an operating system or chipset while others have the latest and greatest. 

For OTT VOD providers, choosing how you will monetize your content and service is a key decision.  Will you charge a monthly or annual subscription?  Will you earn revenue from serving advertisements? Do you go the ‘hybrid’ route and offer ad supported and subscription based packages? Or even offer transactions for...

2020 was a record breaking year for video on demand (VOD) services as households signed up in droves for entertainment to entertain and distract from world events. The growth last year was seen by many to be an acceleration of a trend that was already well underway, with major brands, such as Disney+ and HBOMax,...