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In the second part of their discussion in the Business of OTT series, Chris Linden and Ronald Brockmann discuss some of the technological challenges they faced when launching AppCloud, ActiveVideo’s new solution for delivering OTT content to the TV. AppCloud lives in the public cloud and delivers apps from a...

Ronald Brockmann, CTO of ActiveVideo joins Chris Linden, COO, in this edition of the Business of OTT. They discuss the challenges faced by content providers and operators delivering OTT apps to their customers, and how ActiveVideo stands out in its approach to helping overcome these challenges.

Many of the stumbling blocks faced during integration projects - in this case integrating local streaming clients onto set top boxes and digital media players - are not technology issues, but people issues. Habits, clarity, and interpretation can become enemies or friends on the journey. And once we accept this and...

The TV experience is increasingly becoming app-driven, which presents challenges for both pay TV providers and content providers alike when it comes to reaching the living room TV screen at scale. As OTT apps are now essential to the viewing experience, a key question is how best to provide apps at scale to the...

With the streaming video giants and other consumer electronics super powers all producing different streaming devices with their own video player software and specific requirements, streaming providers and OTT platform operators are often left in a precarious position: How is it possible to support them all while...

Device fragmentation refers to the wide variety of devices that are in use at any given time and occurs when some users are using devices with older versions of an operating system or chipset while others have the latest and greatest. 

For OTT VOD providers, choosing how you will monetize your content and service is a key decision.  Will you charge a monthly or annual subscription?  Will you earn revenue from serving advertisements? Do you go the ‘hybrid’ route and offer ad supported and subscription based packages? Or even offer transactions for...

2020 was a record breaking year for video on demand (VOD) services as households signed up in droves for entertainment to entertain and distract from world events. The growth last year was seen by many to be an acceleration of a trend that was already well underway, with major brands, such as Disney+ and HBOMax,...

With the backdrop of a significant rise in streaming OTT video services, the latest episode of The Business of OTT, with Chris Linden and Chris Tripp, looks at the implications for operators in North America, and answers the killer questions - is pay TV as we know it today dead? Or can pay TV operators flatten the...

Netflix and Amazon are prime examples of companies at the heart of a fast growing video on demand (VOD) industry. By going over the top (OTT) with web streaming technologies, VOD service providers are expanding reach worldwide, delivering movies, TV shows, documentaries and more, to all our screens.