Introducing ActiveVideo AppCloud

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App-driven TV content is here to stay

Consumers spend two-thirds of all viewing hours watching TV according to the Conviva Q4 2020 State of the Streaming Industry report - TV is still the screen of choice by far.

New TV experiences however are becoming increasingly app-driven, which presents both challenges and opportunities for Pay-TV service providers and OTT content providers alike.

Ultimately, OTT content apps are essential to the viewing experience and therefore Service Providers need an app-store. The question is how best to provide it, given current service offerings, the installed base of devices and future portfolio plans. 

How can AppCloud help you?

AppCloud For OTT Providers

AppCloud from ActiveVideo gives OTT Content Providers an entirely new way to deliver their apps to TVs. AppCloud is a virtualized app platform that lives in the public cloud, managed by ActiveVideo, and supports any partner’s already developed and deployed Android Package (APK).

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AppCloud For Operators

AppCloud from ActiveVideo is a virtualized video app platform that delivers content from the world's favorite OTT apps to almost any TV.

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How does AppCloud work?

AppCloud enables Operators to install any OTT app once and deliver to all devices in their ecosystem, regardless of device operating system or capabilities. This fundamentally breaks the cycle of continually matching hardware capabilities to rapid software advances.

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  1. AppCloud lives in the public cloud, delivering apps that run in a virtualized AOSP environment
  2. AppCloud delivers direct to next-gen devices - no premise equipment needed
  3. All DRM and OTT video content delivered end-to-end, direct to device
  4. Legacy devices can be served as needed, with AppCloud Connect

AppCloud is hosted in the public cloud and managed and operated by ActiveVideo. OTT apps run in a virtualized AOSP environment in their native form (APK or HTML).  The IP set-top devices can support any environment e.g. Android or RDK, and operators can integrate existing User Experience implementations. AppCloud works over any IP network Wi-Fi, or even 5G and with apps running virtually in the cloud, pressure comes off the device CPU, GPU and memory, reducing costs and extending the device life as applications become ever more resource-intensive. 

OTT content retains existing end to end DRM and video path flows from the CDN, enabling the solution to match current, expected delivery compliance - and leveraging ActiveVideo’s GPU-OTT video streaming technology allows all of this to happen at ultra-low bandwidth with no latency.

Want to enable apps on TV? Here are the options. 

Managing legacy devices

Many operators have legacy QAM, IP or Hybrid devices in the field (est. 300m globally). The benefits of AppCloud can even be extended through AppCloud Connect, bringing the latest operator UX, along with OTT and HTML5 apps, securely and efficiently.

With the ability to integrate with existing back office and billing systems, subscriber management and relationships are maintained while the services offered are expanded.  This approach maintains integrity of subscriber data from an ownership and control perspective and can be used to drive digital advertising approaches within the app store framework and streamed OTT content services.

  • Public Cloud Platform
  • Android and non-Android IP devices
  • Android APK and HTML Apps
  • Turn-key deployment / SAAS model
  • Ultra-low bandwidth (via GPU Streaming)

Deliver a virtualized Android app store & apps. Efficiently stream to any next-gen IP device. Reduce memory and overall time to market.  

AppCloud
appcloud connect

AppCloud Connect

Interface and enable AppCloud storefront and OTT apps to run on hybrid and legacy devices supported by CloudTV.

AppCloud Connect

Interface and enable AppCloud storefront and OTT apps to run on hybrid and legacy devices supported by CloudTV.

  • Premise / Private Cloud Platform
  • QAM and IPTV devices
  • Advanced HTML5 apps (OTT/Mosaic/VOD)
  • Software License Model
  • Video and Graphics streaming

Deliver a consistent, custom experience across all set-tops. Deliver OTT or custom HTML apps securely & efficiently.

CloudTV

Apps run faster on AppCloud

Tests using three popular OTT apps, AppCloud launched 6x faster than the HTML5 version on the box. Time to first-frame was 4x faster, and the UX interface and key-press response was still slightly faster than the on-box version. With ActiveVideo AppCloud, there is no ‘lowest common denominator’ hardware that your app must support and therefore they all perform the way they were intended, on every device.

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Find out more about AppCloud

Discover how AppCloud can help you to deliver an entirely new and streamlined OTT content experience that works on any GPU-enabled IP device, running any OS!
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