Television as an App: Taming the Device Fragmentation Problem

Delivery at scale of rich, consistent user experiences – including apps, TV Everywhere and even online content -- can help pay-TV operators build value in an increasingly competitive environment. Colin Dixon, chief analyst and founder of nScreenMedia, discusses device reach, service velocity and other advantages of cloud virtualization of the “last mile” in pay-TV networks.


About Colin Dixon and nScreenMedia
nScreenMedia ( is dedicated to the new world of over-the-top delivery of media to all the screens in a consumers life, and provides commentary on current events, links to deep analysis of market movements, coverage of the important conferences and shows in our business, and interviews and podcasts discussing events of our time.


Colin Dixon is Chief Analyst and Founder of nScreenMedia. He is also a Senior Analyst with The Diffusion Group. He focuses on enhanced TV applications including Guides, DVRs, Over-the-top services, Pay-TV services, connected (smart) TVs, TV Devices, multi-screen video, second-screen apps and on the emerging broadband media economy. Mr. Dixon graduated from the University of Reading in England with a Bachelor of Science degree in Electrical Engineering. He holds a Masters in Engineering from the University of Florida and has post-graduate business education experience from Stanford.

Download Full Document