Technology - CloudTV H5 Insight



CloudTV H5™ Components

The CloudTV H5™ Platform consists of the following component groups:

CloudTV™ Insight

cloud_tv_insightActiveVideo provides rich data analytics and reports to any of its customers using data mining techniques which can be fed from any of the UDC Servers deployed within their network. This service is provided by the CloudTV Insight™ component gathers data from various applications and platform components, correlates them and provides a comprehensive view of usage, utilization, navigation and conversion. Please contact ActiveVideo Sales for further information.

Usage Metrics

  • Channel
  • Application
  • Content (page views, media plays, games)
  • Platform
Examples: Number of visits by application, session duration by application, visits by time of the day and day of the week, number of page views by category

Visitor Metrics

  • Unique sessions
  • Repeat sessions
  • Bounce rate
Examples: Number of unique visitors, number of repeats and number of new visitors

User Navigation Analysis

Example: Number of views from search vs. menu

Conversion Tracking and Mining

Ad Analysis

Platform Health Metrics

  • Peak simultaneous usage
  • Session terminations
  • Denial of service