Engagement with friends and viewing communities has dramatically changed the way television – and video in general – is consumed. The “Did you see…” conversations of the last century have been replaced by texts and recommendations that can drive viewership in real time.
While the importance of social communities is growing, however, the media industry recognizes that technical limitations remain obstacles to achieving even great value: the delivery of social applications and recommendations that are tightly integrated into the television experience itself.
CloudTV overcomes the need to create content multiple times for the scores of makes and models of digital set-top boxes, CI Plus-enabled televisions and connected, authenticated CE devices by moving the processing out of the device and into the network cloud. Using CloudTV, service providers, content providers and even CE manufacturers can enable social communication applications written once – including existing social networks -- to be delivered to any screen.
Moreover, CloudTV can provide new tools that give viewers the clearest indication yet of what their “friends” are watching, saying and suggesting, providing service and content providers powerful new ways to drive viewership and enhance the value of programming.