From more than one angle.
The explosion of handheld devices has revolutionized video consumption, providing consumers with unparalleled convenience. Viewers are using tablets and smartphones to interact within viewing communities, to navigate an expanding array of content choices, and as a convenient substitute for the television itself.
As service providers and content providers meet consumer demand for multiplatform services, they face the challenge of writing content and applications multiple times for each version of each new device – as well as for the countless makes and models of deployed set-top boxes that already exist in the multichannel industry’s video footprint.
CloudTV moves the processing out of the device and into the network cloud, so that rich content and applications can be developed once and delivered uniformly to every digital set-top box, CI Plus-television and connected, authenticated CE device. CloudTV enables fast and flexible content creation, expediting the mass availability of “TV Everywhere” and Web Video services that allow viewing on the consumer’s terms.