No longer a one way street.
One of the biggest differences in video entertainment today is the audience: Passive television viewing has been replaced by active engagement, with more than 60 million North American households spending more than $11 billion to play electronic games. Leveraging the power of Cloud TV and operators’ own, unparalleled distribution system, ActiveVideo’s TAG Games-on-Demand Platform gives service providers an entry point into the growing and lucrative games market.
Leveraging processing in the network cloud, CloudTV streams game play to any digital set-top box, CI Plus television or connected, authenticated CE device. Viewers navigate game interfaces using standard remote controls. And because profiles are stored in secure network servers, TAG fans can compete with players from across town or around the country, and maintain games and high score rankings across multiple devices.
Almost all of the 83 million casual gamers and a majority of the 76 million video game players watch TV every day, but play games on another device. TAG Games-on-Demand enables operators to retain and monetize this group by giving them the great games they want in a television environment.