Get to know your audience.
Engaging audiences and maintaining and measuring attention in a fast-changing, competitive media and technology environment has become increasingly challenging for advertisers. As consumers become inundated by ad clutter, or embrace technologies that enable the skipping of ads altogether, the media industry is seeking new ways to ensure that advertisers can continue to connect with viewers.
CloudTV changes the equation by bringing a full suite of new tools to service providers, content providers and the advertising industry. Leveraging the ability to stream rich, Web-based content uniformly to any digital set-top box, CI Plus-enabled television or connected, authenticated CE device, CloudTV enables the rapid development, targeting, interactivity and telescoping that enable timely, relevant and compelling ads to be delivered to individual consumers.
Because CloudTV processes content in the network cloud, and not in the device, it is compatible with existing cable and Web-based ad systems, enabling seamless, multiplatform integration for service providers and content providers. Similarly, CloudTV integrates with Web-based back-end services to provide the measurement and reporting that confirm value for advertisers.