CloudTV Product Overview
Today, a service provider's innovation cycle is directly tied to their CPE (consumer premise equipment) rollout strategy. However, the 10 year CPE upgrade cycles are outpaced in the internet age where web companies are creating and delivering TV services faster than ever before. Even the most advanced and expensive CPE devices that are being deployed by service providers are not able to keep up with advancements in application frameworks and modern navigation paradigms. Further, fragmentation across the device ecosystem within the service provider footprint is causing service roll-out delays affecting time-to-market and competitive differentiation.
The mission for service providers is to control, iterate and modify their pay-tv experiences similar to web companies along with flexible business models that would complement the dynamic nature of the pay-tv business.