SINGAPORE – June 20, 2006 – ICTV®, creator of enhanced VOD solutions that seamlessly blend the choice and control of broadband video with the quality and responsiveness of television, is introducing its ActiveVideo™ platform that combines the best attributes of television and the Web at the 11th annual Broadcast Asia Conference and Exhibition June 20-23 here.
At its stand (Hall 7/K3-07) at the Singapore Expo, ICTV is demonstrating how the ActiveVideo platform enables operators, programmers and advertisers for the first time to successfully bring broadband video programming and advertising models from the Internet to the television. The platform delivers Web-driven programming and both live and VOD streams – all with superior TV quality. ActiveVideo™ programming is delivered through the widely deployed VOD infrastructure through any VOD-capable set-top and navigated with standard remotes.
The ICTV demonstration at Broadcast Asia includes two first-of-their-kind applications of the ActiveVideo™ platform: An ActiveVideo Mosaic, the multichannel industry’s first customizable, personalized mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband networks to be delivered to the TV in real time as high-quality, subscriber-controlled television video.
“Viewers have been taking greater control of their video experiences, particularly on the PC and increasingly on mobile devices,” said Jeff Miller, president and CEO of ICTV. “The ActiveVideo platform enables the delivery of programming that most precisely meets the needs of the individual viewers, as well as high-CPM ads that are targeted, auditable and interactive.”
Capitalizing on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards-based, requiring no custom integration or proprietary development. Live and VOD programming can be blended seamlessly with content that is created and modified quickly using standard Web tools and talent, and distributed to the headend via standard Web infrastructure. The ActiveVideo platform runs within the existing VOD infrastructure, delivering all programming from the headend as MPEG video, and integrates with and extends existing set-top based interactive approaches.
The ICTV ActiveVideo Mosaic creates a simplified, personalized navigational experience by providing live video from, and navigation through, multiple channels simultaneously. The ActiveVideo Mosaic can be personalized based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits—all on any digital set-top box. Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens.
With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active control of what they see and when they see it. As an example, through simple clicks on their remote controls, television viewers can select an ActiveVideo Channel from the standard program guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments. Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.
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