CloudTV GuideCast is built upon the core CloudTV technology platform, and allows operators to control, iterate and deliver pay-tv navigation experiences (EPG/VOD/DVR/Mosaics) to every STB and IP-connected device.
CloudTV GuideCast addresses 3 key challenges:
- Today, an operator’s UI and services are built to specific devices which has slowed down the pace of innovation in offering new TV experiences
- Capital intensive STB upgrades are required to deliver a next-generation graphic rich UI/UX
- Deliver new pay-tv experiences to not only new STBs, but also existing millions of STBs—in the US market there are around 200 million legacy STBs alone
- Service Velocity
- Consistent Branded Experiences