Archive for the ‘Ecosystem’ Category

Content in the Cloud! What a Great Idea!
Thursday, April 22nd, 2010 by Edgar Villalpando – SVP Marketing

Cloud Idea

I was cruising through my daily dose of FierceCable the other day when I happened upon this piece about a Las Vegas company that’s launching what it calls the “first ever worldwide broadband cable television network.”

Actually, there was a little language disconnect on the whole thing. The company was not creating a new cable network; it was creating a method by which its subscribers would have access to every cable network in every language available in the world.

Now that, I thought, is an ambitious goal. How exactly are they going to do that?

Seems that the company is doing something that smacks of the familiar. To gather all this programming and deliver it to all these subscribers worldwide the company is using what it calls CloudDVR, which it said in a news release that accompanied the FierceCable piece would “provide online storage for up to 180 days for every channel on the service, making a multi-million-hour home DVR available to members with active subscriptions to the content.”

I thought I’d heard that idea before and it only took me a second to figure out where: it’s what I’ve been talking about, railing about, cajoling about since I started writing this thing. Content in the cloud that can be pulled down and used by cable subscribers.

The difference is, while these folks are talking about putting some kind of 180-day storage limit on their content, the stuff I’ve been talking about would be virtually limitless because it would be stored and ready for the picking whenever a subscriber wants.

That Internet cloud really has no limits because content can be prepared, stored, retrieved and distributed from it in almost infinite ways. In the case of interactivity, the content can be delivered when subscribers want to do something other than sit back and watch television or it can be delivered when subscribers want to sit back and watch television… and do something else. It doesn’t have to be downloaded and stored on premise; it doesn’t have to be erased to make room for new content; and it doesn’t have to be watched by the consumer. It’s just there.

So, while I applaud these newcomers for their enthusiasm and I wish them well in their quest to get vendors to build equipment and programmers to provide the content to make their dream come true, I have to remind them their idea is not new. Over here at ActiveVideo, we’ve been talking about it for years.

Apple Knows the Way to Interactivity
Thursday, April 8th, 2010 by Edgar Villalpando – SVP Marketing

iPadTV

The iPad has arrived. Praise the Lord and pass the applications!

OK, that may be a little over the top (ya think?), but it’s hard not to get a little carried away by the combination of Apple hype, first adopter frenzy and the slavering attention the media pays to both. The thing is, it looks as if the iPad might be everything it’s supposed to be—and that’s quite a bit—and it surely will be better when, as past experience tells us will happen, Apple works out the bugs, beefs up the apps and comes out with the next generation product in six months or so.

Peel back that Apple a bit and you can actually see the seeds of innovation growing at the core of a company that’s also toying with the notion of Apple TV. Can the whole TV be that far behind the little TV that is iPad? It’s innovation built on interactivity, but in the end it seems like Apple knows exactly what it has: a supplement to the TV—like the computer or the smartphone—but not a replacement.

You have to feel a little badly for the good folks at Microsoft. And not just because it wasn’t that long ago that they’d get the same kind of iPad frenzy going just by releasing a new version of Windows. Microsoft has always struggled a bit with the boundaries between computing and television. Yet try as they might, they’ve never been able to complete the great leap from functionality to entertainment.

Apple, it would seem, knows what the iPad is. But more importantly, they know what it’s not. It absolutely is yet another step toward giving viewers rapid and bigger screen access to mobile video. But in the end, nobody at Apple is saying that this is a substitute for the 10-foot experience that is television.

So amidst all of the iPad hype, one of the most important lessons we can learn from from the device’s launch is the continued interest in big-screen interactivity. Apple is doing the cable and CE industry a favor by expanding the horizons of users interested in tapping into the wealth of the Internet and more traditional media. Eventually, as almost everything does, it will come back to the big screen in the family room, bringing with it a wealth of interactive television applications that were probably there already but just needed to be nudged to the fore.

Peek-a-Boo, We See You
Thursday, April 1st, 2010 by Edgar Villalpando – SVP Marketing

Scruff

This is, according to a new book, the new age of worldwide paranoia. The last age was before my time, in the ‘70s, when events like Watergate, the Vietnam War, the Cold War and what was then Red China flexing its muscles combined with a bunch of style setters wearing shoes with clear plastic heels big enough to be filled with water and a goldfish to set everybody’s teeth on edge. This was also the era of diamonds in your teeth, although that has nothing to do with paranoia.

Maybe there was some reason to be paranoid in those crazy days; maybe it was just general craziness.

Today’s paranoia is, as the old joke says, justified. After all you’re not paranoid if somebody’s actually after you. And trust me, somebody’s after you… from your cell phone company tracking your phone calls to your ISP tracking your Web viewing to your cable company tracking what ads you watch, somebody’s watching you.

But, like goldfish in plastic heels, things can get a little out of hand. A Baltimore start-up called SpotCrime has launched an interactive TV app with DirecTV that gives DirecTV viewers “near” real-time—guess that means they don’t shout, “Look out! There’s a burglar in your den!”—crime data, including listings of local crime activity and a map of where it’s all happening.

First-time homebuyers will, no doubt, be enthused to learn that those bucolic woods behind their houses are teeming with moonshiners and that the nearby field of flowing grass is actually grass of another sort.

This is the kind of interactive application that will draw a big, mixed, audience. There will be the voyeurs, those folks who just have to know everything about what’s going on in their neighborhoods. There will be the paranoid, increasingly stepping towards the boundaries of agoraphobia. And of course there will be the criminals, sitting home at night looking at the local crime reports and learning it’s not worth going after Billy Smith’s place because the James Gang already cleaned it out.

About the only people who probably won’t be happy about this are the local authorities, who, in the end, will make the whole thing go or not go. That’s why I’m a bit paranoid.

SpotCrime, in a prepared statement, said its business is to “pull crime incident data from multiple sources, including state and local police departments and validated news sources, to produce a comprehensive record of local crime information.”

Not to shoot holes in that model, but if the police and other local authorities were willing to talk about local crime, wouldn’t the stories be in the newspapers and on TV? They’re not because, among other thing, local crime is not good for local business or local property values so it’s better not to talk up what’s going on.

There’s a limit to how much paranoia you can drive for a profit. The local TV news steps up to the line—and sometimes crosses it—every evening. SpotCrime, were it to ever really take off, would probably step so far over it would be reporting crime in another county. It’s one thing to know you’re being watched; another to participate in the watching as a voyeur; and quite another to have that information affect your home value. How long do you think it will take until that lesson is learned?

Stop the Presses: Breathing New Life into the News
Thursday, January 28th, 2010 by Edgar Villalpando – SVP Marketing

iPad

So Steve Jobs has come down from the mountain and presented the world with the Apple tablet and the world literally is a-twitter. The iPad, it’s said, is going to change the world the way iPods changed mobile entertainment, iPhones changed mobile phones and iTunes changed music.

Anyway, the earliest glowing reports state that the iPad is the most amazing tablet since Moses carried a pair down from a mountain with a few societal rules. The thing I thought was most interesting — not compelling, you understand, interesting — was early talk that the iPad would save newspapers.

Apparently people who don’t like to pick up that bulky old collection of newsprint won’t mind sitting on the morning train with an iPad warming their lap and breezing through the sports section. Apparently.

When you think about it, newspapers, so obviously a low-tech information conveyance, are logically a top application for high-tech gear. Newspapers, after all, were the original interactive devices. A reporter would write a story; a reader would call the editor and demand the reporter be fired; an editor, depending on the kind of day he was having and whether his liquor supply was in order, would comply with the demand or, more likely, tell the caller to write a letter to the editor. The letter would appear in a later edition. It doesn’t get more interactive than that.

Newspapers, though, have been supplanted by television because people apparently don’t want to make the effort to sit down and read through all the pages. I’m not sure that any kind of handheld device, even one as marvelous as the iPad, will solve that. People are just more willing to have their news read to them.

Newspapers have dabbled in video on the web, but the best way for them to fight television is to create a video experience of their own. Make the Daily Bugle interactive with its own listing or video-rich iPad app. Push a button, and learn who’s died, who’s been born, who’s getting married and which one of your neighbors is in jail because those tomatoes he was growing weren’t really tomatoes. That’s the kind of information that will never make the evening TV news.

Today’s newspapers have all the tools to be truly interactive with any connected device. Their staffs shoot video as often as still photos; stories are continually updated throughout the day; they all have Web sites; and some of the more advanced ones will actually read the stories to you so you feel like you’re watching the evening news — only with more depth and accuracy.

I’m thinking that maybe newspapers aren’t as dead as we’ve been led to believe. While the iPad focus has been on reviving “print,” I’m thinking that a rich, interactive video experience can bring new life to the medium.

Television news started with anchors unapologetically reading their on-air stories from the newspaper. Interactivity can revive that trend in a positive way for newspapers. Get the headlines from the traditional TV news sources, but when you want the real story only community journalism can provide, tap into the Bugle News site on television — or your iPad.

It’s TV Everywhere, After All
Monday, January 4th, 2010 by Edgar Villalpando – SVP Marketing

CES 2010

Perhaps it’s just my post-holiday pre-CES mood, but something has me thinking that somewhere along the line we’ve lost the true message of TV Everywhere.

It’s not as strange as it seems — or maybe it is, who am I to judge? — but the combination of a holiday filled with home electronics and big screen TVs and an upcoming trade show that is founded on the concept of highlighting what’s coming next in the wide world of consumer electronics lead me down the path that TV is the center of the universe.

At least when it comes to home electronics.

Yeah, there are computers, computer games, computer games on TV, PDAs and what used to be PDAs now called MP3 players, or, to breach the dreaded brand name space, iPods and iPhones. And there are DVRs and TiVos (again, breaching into the brand name space) and video-on-demand and pay-per-view. There are smartphones and hardly any dumb phones other than the ones that are still tethered to your walls. And there are home entertainment centers into which any and all of the aforementioned devices and applications can be plugged but which ultimately have one centerpiece: that’s right, the television.

So while the idea of taking television and putting it on any of those new devices is fun and something you definitely want to do when you leave the home entertainment cocoon, the reality is that when you’re in that cocoon you want TV that provides you with the same functionality as those outside devices. Why only have the latest TV applications on devices that aren’t TVs? Why only have access to Web video on your cell phone or computer when the best screen in your house is your TV?

The reason this freight train of thought is driving through my mind these days is that a collision, of sorts, is on the horizon. The CE manufacturers and cable TV service providers, seemingly forever at odds, are moving closer to each other in a friendly manner. TVs are becoming acclimated to cable and cable is becoming less hostile to TV. TV has the screen and the capabilities to deliver a variety of what cable does best: programming. Cable has that programming and the delivery method to get it to the TV.

What once seemed like an inevitable derailment caused by the collision between two forces moving purposefully and speedily on the same tracks in different directions now looks to be an opportunity to couple two powerful trains and move in the same direction. Again, it’s the holidays so toy trains are on my mind.

The coupler that puts this all together is ActiveVideo. We bring the Internet content — and the myriad media types that exist there — from the Internet via the network cloud to any set-top box allowing subscribers to have TV Everywhere on the screen where it matters the most: the TV.

But it’s not just about bringing Web video to the TV. Just as important as a piece of media is the ability to infuse TV with the same constantly evolving innovation that happens on the Web. ActiveVideo not only brings you online media, but by supporting Web functionality it brings the infinite possibilities of connecting and integrating that media into your digital lifestyle.

As I say, TV Everywhere, while seemingly a concept that drags consumers off the television and into the realm of other Web-enabled devices, is actually the magnet that can draw them back to the place where they are most comfortable; the home entertainment center. Sure, take as much content as you can and spread it to as many devices as you like, but don’t forget the centerpiece. It is, after all is said and done, TV Everywhere; let’s keep the TV at the forefront of the experience.

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