
This TV Everywhere that’s popping up, well, everywhere, is a great idea. At least I think so, but then I’m a frequent flier, the windshield warrior, as they say. I spend more time in hotels, airports and, sad but true, restaurants dining alone where a good shot of television would be just the thing the boredom doctor ordered.
For me, TV Everywhere would go everywhere. But, as I say, I’m not a normal person when it comes to being in too many places at too many times. The average American cable subscriber—or telco subscriber, to be fair, those guys are into this as well—doesn’t get around as much. While TV Everywhere and the fun of being connected is no doubt an interesting novelty, it’s not up there with a phone number that follows you or a high-speed Internet connection that continues to work when you leave your modem behind.
That’s what got me thinking about the next phase of TV Everywhere. I call it Everything Everywhere—I know, I’m pushing it, the service providers are just rolling out TV Everywhere but what the hee haw, I’m allowed.
Anyway, Everything Everywhere would be just that; everything a cable subscriber could want that the cable operator has (and that’s basically everything these days) all part of a bundled package that can be carried to the car, the hotel, the beach, the park and everywhere but the movie theater where really, you should be watching the movie not looking at Everything Everywhere.
The concept is simple because it’s based on the idea that everything can be stored in the cloud. Access is relatively simple, too. You sign up for cable service and you get the option of Everything Everywhere. The details, of course, have to be worked out, but that’s for the detail people; I’m thinking big here, I’m taking things to the limit, I’m… OK, I’m dreaming of a time in the future, hopefully the near future, when connectivity will be everywhere and the keys will be in the hands of the subscriber who’s bought the lock from his cable operator.
Everything Everywhere. Has a nice ring to it, don’t you think?



