Archive for the ‘Ecosystem’ Category

Stop the Presses: Breathing New Life into the News
Thursday, January 28th, 2010 by Edgar Villalpando – SVP Marketing

iPad

So Steve Jobs has come down from the mountain and presented the world with the Apple tablet and the world literally is a-twitter. The iPad, it’s said, is going to change the world the way iPods changed mobile entertainment, iPhones changed mobile phones and iTunes changed music.

Anyway, the earliest glowing reports state that the iPad is the most amazing tablet since Moses carried a pair down from a mountain with a few societal rules. The thing I thought was most interesting — not compelling, you understand, interesting — was early talk that the iPad would save newspapers.

Apparently people who don’t like to pick up that bulky old collection of newsprint won’t mind sitting on the morning train with an iPad warming their lap and breezing through the sports section. Apparently.

When you think about it, newspapers, so obviously a low-tech information conveyance, are logically a top application for high-tech gear. Newspapers, after all, were the original interactive devices. A reporter would write a story; a reader would call the editor and demand the reporter be fired; an editor, depending on the kind of day he was having and whether his liquor supply was in order, would comply with the demand or, more likely, tell the caller to write a letter to the editor. The letter would appear in a later edition. It doesn’t get more interactive than that.

Newspapers, though, have been supplanted by television because people apparently don’t want to make the effort to sit down and read through all the pages. I’m not sure that any kind of handheld device, even one as marvelous as the iPad, will solve that. People are just more willing to have their news read to them.

Newspapers have dabbled in video on the web, but the best way for them to fight television is to create a video experience of their own. Make the Daily Bugle interactive with its own listing or video-rich iPad app. Push a button, and learn who’s died, who’s been born, who’s getting married and which one of your neighbors is in jail because those tomatoes he was growing weren’t really tomatoes. That’s the kind of information that will never make the evening TV news.

Today’s newspapers have all the tools to be truly interactive with any connected device. Their staffs shoot video as often as still photos; stories are continually updated throughout the day; they all have Web sites; and some of the more advanced ones will actually read the stories to you so you feel like you’re watching the evening news — only with more depth and accuracy.

I’m thinking that maybe newspapers aren’t as dead as we’ve been led to believe. While the iPad focus has been on reviving “print,” I’m thinking that a rich, interactive video experience can bring new life to the medium.

Television news started with anchors unapologetically reading their on-air stories from the newspaper. Interactivity can revive that trend in a positive way for newspapers. Get the headlines from the traditional TV news sources, but when you want the real story only community journalism can provide, tap into the Bugle News site on television — or your iPad.

It’s TV Everywhere, After All
Monday, January 4th, 2010 by Edgar Villalpando – SVP Marketing

CES 2010

Perhaps it’s just my post-holiday pre-CES mood, but something has me thinking that somewhere along the line we’ve lost the true message of TV Everywhere.

It’s not as strange as it seems — or maybe it is, who am I to judge? — but the combination of a holiday filled with home electronics and big screen TVs and an upcoming trade show that is founded on the concept of highlighting what’s coming next in the wide world of consumer electronics lead me down the path that TV is the center of the universe.

At least when it comes to home electronics.

Yeah, there are computers, computer games, computer games on TV, PDAs and what used to be PDAs now called MP3 players, or, to breach the dreaded brand name space, iPods and iPhones. And there are DVRs and TiVos (again, breaching into the brand name space) and video-on-demand and pay-per-view. There are smartphones and hardly any dumb phones other than the ones that are still tethered to your walls. And there are home entertainment centers into which any and all of the aforementioned devices and applications can be plugged but which ultimately have one centerpiece: that’s right, the television.

So while the idea of taking television and putting it on any of those new devices is fun and something you definitely want to do when you leave the home entertainment cocoon, the reality is that when you’re in that cocoon you want TV that provides you with the same functionality as those outside devices. Why only have the latest TV applications on devices that aren’t TVs? Why only have access to Web video on your cell phone or computer when the best screen in your house is your TV?

The reason this freight train of thought is driving through my mind these days is that a collision, of sorts, is on the horizon. The CE manufacturers and cable TV service providers, seemingly forever at odds, are moving closer to each other in a friendly manner. TVs are becoming acclimated to cable and cable is becoming less hostile to TV. TV has the screen and the capabilities to deliver a variety of what cable does best: programming. Cable has that programming and the delivery method to get it to the TV.

What once seemed like an inevitable derailment caused by the collision between two forces moving purposefully and speedily on the same tracks in different directions now looks to be an opportunity to couple two powerful trains and move in the same direction. Again, it’s the holidays so toy trains are on my mind.

The coupler that puts this all together is ActiveVideo. We bring the Internet content — and the myriad media types that exist there — from the Internet via the network cloud to any set-top box allowing subscribers to have TV Everywhere on the screen where it matters the most: the TV.

But it’s not just about bringing Web video to the TV. Just as important as a piece of media is the ability to infuse TV with the same constantly evolving innovation that happens on the Web. ActiveVideo not only brings you online media, but by supporting Web functionality it brings the infinite possibilities of connecting and integrating that media into your digital lifestyle.

As I say, TV Everywhere, while seemingly a concept that drags consumers off the television and into the realm of other Web-enabled devices, is actually the magnet that can draw them back to the place where they are most comfortable; the home entertainment center. Sure, take as much content as you can and spread it to as many devices as you like, but don’t forget the centerpiece. It is, after all is said and done, TV Everywhere; let’s keep the TV at the forefront of the experience.

Toy Story: For Adults it’s CES
Wednesday, December 16th, 2009 by Edgar Villalpando – SVP Marketing

CES 2010

The holidays mean toys for children. Toys in those big catalogs that weigh down mail carriers even in this age of Web-enabled shopping; toys clogging the aisles of the stores and malls; and toys on television. It’s toys to the world.

After the holidays, after those toys are broken or discarded into some dusty closet corner, it’s toys for adults… aka the Consumer Electronics Show. For the select few of us who are invited to attend — or in my case, work CES — it’s a sometimes fantasy-driven winter wonderland that’s aptly staged in the unreal world of Las Vegas. Where else, for instance, can you see Ryan Seacrest and Brian Roberts on the same stage? Where else can you see 360-degree television?

CES, admittedly, is sometimes like the hidden underbelly of the kids’ holiday toy blitz. Like those trucks that climb over dirt mounds seemingly on their own while the kids watch in wonderment, there are actually hands in the background pushing them along. CES can be smoke and mirrors at times, that’s all part of a good toy story.

ActiveVideo’s going to have a presence at CES this year and there’s no smoke, no mirrors, but there is a cloud. The Internet cloud through which a connected CE device can bring new wonders to the delighted eyes of its users is on tap when ActiveVideo is embedded into a CE device.

The silver lining in the Web cloud is there for the taking, without embedding expensive and cumbersome software into the end device. A consumer electronics device — that’s CE, if you’ve been wondering — can be ActiveVideo-enabled and the enabling code would reach out to the cloud and make it rain down applications, content and other goodies for the end user.

It could be exclusive content for that particular CE manufacturer. And since ActiveVideo can work on virtually any Web-connected CE device, it doesn’t add to bill-of-materials costs, or take away from the CE industry’s already-thin margins.

Since CES is often a fantasy world, I don’t think it’s outrageous to use my own imagined scenario to describe what cloud connectivity can mean to a CE manufacturer. Suppose — and remember this is a fantasy — that the NFL, instead of granting its viewing rights to DirecTV, had the same for Sony, allowing specially equipped Sony televisions to receive what no one else could.

Remember, it’s a fantasy. But for our purposes, imagine what the impact would have been on Sony TV sales.

There’s a toy story worth pursuing, don’t you think?

Content is King; Comcast Says So
Thursday, December 3rd, 2009 by Edgar Villalpando – SVP Marketing

Content is King

One quick takeaway generated by Comcast’s massive bid to take control of NBC Universal stands out from the plethora of points that will keep talking heads, journalists and analysts busily occupied for the next year or so. Content is king and the king needs to be surrounded by all the accoutrements of power.

Comcast, by owning the pipe over which the content will flow — in effect building the castle in which the king will live — can provide the necessary flourishes that will indeed make content royalty.

At least that’s my favorite takeaway, but then you know I have a thing for content and how it’s presented on television.

By buying NBC Universal, Comcast has indicated that it’s interested in getting all kinds of content to as many screens as possible in as many ways as it can. Did you notice one of the hidden properties within the deal is Hulu? How do you think that’s going to play on a cable system—or maybe not on a cable system but on a cable systems’ mobile service? Did anyone say 4G? Did the term Clearwire pop up in there somewhere?

And how about the Universal theme parks? Is it too outlandish to think that there might be some tie-in between those attractions and the way they be brought to your home television as part of an interactive offering? Can’t get to Orlando to fly with ET—or whatever interactive event is going on there these days? Why not take a trip via your TV and some neat new yet-to-be-invented 3D graphics in your living room?

Of course there are the more conventional channels, the NBC cable lineup and the big boy itself, the NBC broadcast network. One of the first analyses of the deal was that perhaps Comcast will bring cable to broadcast rather than the way it’s always been with broadcast coming to cable.

The cable model is less structured. It features fewer programs, better quality, different schedules and less reliance on advertising support. DVRs really eliminate the need for scheduled viewing, but the broadcasters insist on having their seasons. Maybe a cable operator owning broadcast content will change that and the NBC broadcast lineup will resemble something more like USA or Bravo where high quality content comes and goes without regard to seasons.

Certainly Comcast might be able to infuse standard downstream programming with a patina of interactivity; burying more details in the nightly news, perhaps, with in-depth analysis akin to a newspaper editorial page buried within the program and available interactively to the interested viewer. Perhaps it would be a little more lighthearted; a jaunt to the background Web site of one of NBC’s remaining scripted programs. Being owned by the cable network certainly makes the R&D to develop such interactive fare more reasonable because there is already a conduit available to show it off.

That, perhaps more than anything else, is why I’m a little psyched about the deal. Rather than looking at it as one player owning too much, I’m seeing one player opening up the horizons of its capabilities to content providers who can how expand their views and their wares. The winners, when done properly and interactively, will be the end viewers; whether Comcast subscribers or others in a pay television universe that now includes computers, telephones and even competitive service providers.

Comcast, by buying NBC Universal, has proven that content is king. Now it’s time to give that king a castle in which to live and all the accoutrements that go with royalty.

The End is Near; What a Shame
Thursday, November 12th, 2009 by Edgar Villalpando – SVP Marketing

Connected Car

It’s just a shame that the Mayans, those ancient seers, say the world is going to end in 2012. With development lead time and all, that’s just about when the auto industry will be introducing the first connected car.

Then again, maybe, like counting numbers, the Mayans just got tired of putting dates on calendars and 2012 is nothing more than the end of mind, not the end of time.

If the world doesn’t end — and I’m taking bets that it won’t — 2012 could be a big year in the entertainment business because it could mark the start of truly mobile entertainment. In case you haven’t heard, Alcatel-Lucent, Atlantic Records, ANX Software Systems and, most importantly, Toyota all got together recently to show off what they called the next generation connected car.

Since Americans spend about 500 million hours a week in their cars, these guys figure that service providers are missing an audience opportunity so they’ve connected the car to a 4G LTE network that makes a Toyota a BlackBerry on wheels. Anything you can do on a smartphone you can do in this car; provided you’ve installed the right equipment and that’s where the whole 2012 thing comes in because it takes carmakers at least that long to install something new.

And it gets even better than that. Because cars are bigger than cell phones—for now, anyway—they can have bigger antennas. Bigger antennas provide more reliable throughput from LTE towers and more consistent performance. You could watch a video-on-demand movie—unless of course you’re driving and therefore it wouldn’t be a good idea—while in a car soaring down the interstate and fed by a mobile provider. Of course since Atlantic Records is involved you can be sure that there would be some pretty powerful music apps as well.

So what’s all this mean? Get away from the fact that if the economy doesn’t improve by then the folks will be converting the family sedans into living quarters, and you see a new market opportunity for enhanced TV and interactivity. If you have the connection and you have the network — and it doesn’t have to be LTE, WiMAX will do just as well, you cable guys — you have a new way to deliver a wealth of applications to a really captive audience.

Why stop at movies? Why not provide more than the usual navigation information; not just that Ma’s Diner is 1.3 miles ahead but what the daily lunch special is; not just that Running Bear Golf Club is around the next corner but it’s having a two-for-one special and the course is open for play without a starting time. Make the driving experience informational and entertaining.

A connected car might, at first glance, seem about as likely as time ending in 2012 but on second and third glance, on deeper inspection, it looks like an opportunity to expand connected TV out of the home and into the place where people really live and interact: the car.

I just hope I get the chance to take one for a spin. Damn those Mayans!

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