Archive for the ‘Distribution’ Category

Cloud’s Promise: Always Up To Date
Thursday, March 4th, 2010 by Edgar Villalpando – SVP Marketing

Old TV

A guy I know owns a 35-inch Sony television that weighs just slightly more than a Cadillac Escalade, takes up about a quarter of his bedroom and consumes enough energy to make Al Gore lose weight with worry.

He bought the set about 15 years ago, just as flat panel TVs were coming onto the market, because a television set manufacturer’s rep said that HDTV would take about six years to really get rolling. Six years after buying the Sony, he bought a full-featured digital HDTV and put it in his family entertainment center. He gave the delivery guys an extra 50 bucks to move the Sony to his bedroom where it’s been making dents in the carpet ever since.

When I pointed out to him that new HDTV sets don’t cost that much and do so much more, he looked at me blankly and said: “Why would I want to get a new set? This one is a Sony, no baloney. It’s got a great picture and pretty good sound. There’s nothing wrong with it.”

Except that it can’t show off that picture without some form of analog-to-digital device to pick the signals off the air or over the cable, satellite or telco network. Neat features like picture-in-picture are obsolete and have been for years, although they were extras when the set was bought. And, as mentioned previously, it weighs a ton and spins the energy meter.

“So?” he answered. “It gets a good picture and it’s great for watching Leno on the Tonight Show before I go to sleep.”

End of story. At least end of his story. The story of hardware versus software; device versus cloud has been ramping in volume about as long as that guy’s owned that set. It was a big topic of debate at the TV of Tomorrow Show where there was sharp division between those who would put the smarts into the device—can anyone say TiVo—and those who would make the cloud the final repository.

Put me among those who think the cloud is the best place to put the most information. As my buddy’s TV demonstrates, consumer electronics devices are built for obsolescence but not overnight obsolescence. Applications and content are immediate and changes in how they are delivered and especially how they’re received and displayed can happen overnight. Somewhere along the line a featured device that depends on its software and mechanics to deliver the latest in home entertainment will outlive its ability to do so—unless, of course, it’s attached to another device that can receive that information. Of course a device that’s built with the scalability and upgradability to switch with the times will never become obsolete; it may break and it may die from old age but it won’t stop serving its purpose.

Fifteen years ago my buddy had six years to worry that his set would be replaced by an onslaught of HDTVs. Today’s device, like a car that leaves the lot and depreciates to junk, is likely to be obsolete before the consumer even understands all its features. Isn’t it a better idea just to put those features in the cloud and give the consumer access to them via an open-ended device?

By the way, my buddy figures to move in the next year or so. When he does he won’t be taking his Sony along—not because it doesn’t work, but because it weighs so damned much he knows he’ll never move it.

Stop the Presses: Breathing New Life into the News
Thursday, January 28th, 2010 by Edgar Villalpando – SVP Marketing

iPad

So Steve Jobs has come down from the mountain and presented the world with the Apple tablet and the world literally is a-twitter. The iPad, it’s said, is going to change the world the way iPods changed mobile entertainment, iPhones changed mobile phones and iTunes changed music.

Anyway, the earliest glowing reports state that the iPad is the most amazing tablet since Moses carried a pair down from a mountain with a few societal rules. The thing I thought was most interesting — not compelling, you understand, interesting — was early talk that the iPad would save newspapers.

Apparently people who don’t like to pick up that bulky old collection of newsprint won’t mind sitting on the morning train with an iPad warming their lap and breezing through the sports section. Apparently.

When you think about it, newspapers, so obviously a low-tech information conveyance, are logically a top application for high-tech gear. Newspapers, after all, were the original interactive devices. A reporter would write a story; a reader would call the editor and demand the reporter be fired; an editor, depending on the kind of day he was having and whether his liquor supply was in order, would comply with the demand or, more likely, tell the caller to write a letter to the editor. The letter would appear in a later edition. It doesn’t get more interactive than that.

Newspapers, though, have been supplanted by television because people apparently don’t want to make the effort to sit down and read through all the pages. I’m not sure that any kind of handheld device, even one as marvelous as the iPad, will solve that. People are just more willing to have their news read to them.

Newspapers have dabbled in video on the web, but the best way for them to fight television is to create a video experience of their own. Make the Daily Bugle interactive with its own listing or video-rich iPad app. Push a button, and learn who’s died, who’s been born, who’s getting married and which one of your neighbors is in jail because those tomatoes he was growing weren’t really tomatoes. That’s the kind of information that will never make the evening TV news.

Today’s newspapers have all the tools to be truly interactive with any connected device. Their staffs shoot video as often as still photos; stories are continually updated throughout the day; they all have Web sites; and some of the more advanced ones will actually read the stories to you so you feel like you’re watching the evening news — only with more depth and accuracy.

I’m thinking that maybe newspapers aren’t as dead as we’ve been led to believe. While the iPad focus has been on reviving “print,” I’m thinking that a rich, interactive video experience can bring new life to the medium.

Television news started with anchors unapologetically reading their on-air stories from the newspaper. Interactivity can revive that trend in a positive way for newspapers. Get the headlines from the traditional TV news sources, but when you want the real story only community journalism can provide, tap into the Bugle News site on television — or your iPad.

It’s TV Everywhere, After All
Monday, January 4th, 2010 by Edgar Villalpando – SVP Marketing

CES 2010

Perhaps it’s just my post-holiday pre-CES mood, but something has me thinking that somewhere along the line we’ve lost the true message of TV Everywhere.

It’s not as strange as it seems — or maybe it is, who am I to judge? — but the combination of a holiday filled with home electronics and big screen TVs and an upcoming trade show that is founded on the concept of highlighting what’s coming next in the wide world of consumer electronics lead me down the path that TV is the center of the universe.

At least when it comes to home electronics.

Yeah, there are computers, computer games, computer games on TV, PDAs and what used to be PDAs now called MP3 players, or, to breach the dreaded brand name space, iPods and iPhones. And there are DVRs and TiVos (again, breaching into the brand name space) and video-on-demand and pay-per-view. There are smartphones and hardly any dumb phones other than the ones that are still tethered to your walls. And there are home entertainment centers into which any and all of the aforementioned devices and applications can be plugged but which ultimately have one centerpiece: that’s right, the television.

So while the idea of taking television and putting it on any of those new devices is fun and something you definitely want to do when you leave the home entertainment cocoon, the reality is that when you’re in that cocoon you want TV that provides you with the same functionality as those outside devices. Why only have the latest TV applications on devices that aren’t TVs? Why only have access to Web video on your cell phone or computer when the best screen in your house is your TV?

The reason this freight train of thought is driving through my mind these days is that a collision, of sorts, is on the horizon. The CE manufacturers and cable TV service providers, seemingly forever at odds, are moving closer to each other in a friendly manner. TVs are becoming acclimated to cable and cable is becoming less hostile to TV. TV has the screen and the capabilities to deliver a variety of what cable does best: programming. Cable has that programming and the delivery method to get it to the TV.

What once seemed like an inevitable derailment caused by the collision between two forces moving purposefully and speedily on the same tracks in different directions now looks to be an opportunity to couple two powerful trains and move in the same direction. Again, it’s the holidays so toy trains are on my mind.

The coupler that puts this all together is ActiveVideo. We bring the Internet content — and the myriad media types that exist there — from the Internet via the network cloud to any set-top box allowing subscribers to have TV Everywhere on the screen where it matters the most: the TV.

But it’s not just about bringing Web video to the TV. Just as important as a piece of media is the ability to infuse TV with the same constantly evolving innovation that happens on the Web. ActiveVideo not only brings you online media, but by supporting Web functionality it brings the infinite possibilities of connecting and integrating that media into your digital lifestyle.

As I say, TV Everywhere, while seemingly a concept that drags consumers off the television and into the realm of other Web-enabled devices, is actually the magnet that can draw them back to the place where they are most comfortable; the home entertainment center. Sure, take as much content as you can and spread it to as many devices as you like, but don’t forget the centerpiece. It is, after all is said and done, TV Everywhere; let’s keep the TV at the forefront of the experience.

The End is Near; What a Shame
Thursday, November 12th, 2009 by Edgar Villalpando – SVP Marketing

Connected Car

It’s just a shame that the Mayans, those ancient seers, say the world is going to end in 2012. With development lead time and all, that’s just about when the auto industry will be introducing the first connected car.

Then again, maybe, like counting numbers, the Mayans just got tired of putting dates on calendars and 2012 is nothing more than the end of mind, not the end of time.

If the world doesn’t end — and I’m taking bets that it won’t — 2012 could be a big year in the entertainment business because it could mark the start of truly mobile entertainment. In case you haven’t heard, Alcatel-Lucent, Atlantic Records, ANX Software Systems and, most importantly, Toyota all got together recently to show off what they called the next generation connected car.

Since Americans spend about 500 million hours a week in their cars, these guys figure that service providers are missing an audience opportunity so they’ve connected the car to a 4G LTE network that makes a Toyota a BlackBerry on wheels. Anything you can do on a smartphone you can do in this car; provided you’ve installed the right equipment and that’s where the whole 2012 thing comes in because it takes carmakers at least that long to install something new.

And it gets even better than that. Because cars are bigger than cell phones—for now, anyway—they can have bigger antennas. Bigger antennas provide more reliable throughput from LTE towers and more consistent performance. You could watch a video-on-demand movie—unless of course you’re driving and therefore it wouldn’t be a good idea—while in a car soaring down the interstate and fed by a mobile provider. Of course since Atlantic Records is involved you can be sure that there would be some pretty powerful music apps as well.

So what’s all this mean? Get away from the fact that if the economy doesn’t improve by then the folks will be converting the family sedans into living quarters, and you see a new market opportunity for enhanced TV and interactivity. If you have the connection and you have the network — and it doesn’t have to be LTE, WiMAX will do just as well, you cable guys — you have a new way to deliver a wealth of applications to a really captive audience.

Why stop at movies? Why not provide more than the usual navigation information; not just that Ma’s Diner is 1.3 miles ahead but what the daily lunch special is; not just that Running Bear Golf Club is around the next corner but it’s having a two-for-one special and the course is open for play without a starting time. Make the driving experience informational and entertaining.

A connected car might, at first glance, seem about as likely as time ending in 2012 but on second and third glance, on deeper inspection, it looks like an opportunity to expand connected TV out of the home and into the place where people really live and interact: the car.

I just hope I get the chance to take one for a spin. Damn those Mayans!

It’s Apt for Cable to Consider Universal Apps
Thursday, October 8th, 2009 by Edgar Villalpando – SVP Marketing

Cloud TV AppsIt’s funny how terms enter the vernacular. Sometimes it can be something as mundane as the information superhighway which morphed cleverly into road kill on the information superhighway to describe a failed broadband effort. Sometimes it can be something like DVD, which, believe it or not, means digital versatile disc.

A recent term that’s on everybody’s lips, thanks to some clever advertising and marketing by mobile carriers, is apps. Everybody’s talking about apps — including many people who probably don’t know exactly what an “app” is. But if some guy on television has one, it’s human nature — at least the Mad Men hope — that everyone will want one.

An app, simply put, is an application. It’s generally been a small add-on to a cell phone that gives you weather or sports or music or something you previously lived without. Once you get an app, you wonder how in the world you ever functioned without it. Can you imagine a time when you could be sitting in a restaurant just enjoying dinner and not even knowing how the Yankees were doing in the playoffs? Or that it was going to snow in Denver? Amazing, isn’t it?

If I could create an app that could predict the future of apps, here are a couple of things I’d want it to show:

• First, apps are moving from cell phones, the hotbeds of innovation, onto other platforms, most notably and threateningly, telco-based video platforms like Verizon’s FiOS. The theory is that if consumers love apps on their little tiny-screened cell phones they won’t be able to live without them on their 50-inch plasmas. This is very real, and is happening today.

• The second is that apps, while becoming a big business today, will be serious business in years to come. My “crystal ball app” would show an app structure that would entirely replace electronic program guides and linear viewing. Imagine a core app of search and discovery functions (a la the EPG) that would serve as home to apps that would launch viewers’ individual programming “channels”.

The good news in the above for cable is that it has the platform — indeed, probably the premier platform — for on-screen video apps. The bad news is that the platform’s a bit disjointed. Because the industry grew up in an age when vendors competed with each other to deliver their set-top platforms, cable has a plethora of different devices and attendant platforms running on its networks, making it tough to offer a universal service platform. It’s possible to put apps on these different devices; it’s just not ideal for the end user, the provider or, especially, the apps developer who often has to perform the same job more than once.

The cable industry should adopt a universal platform that runs on top of its different set-tops and provides one source for developers. This type of platform — and let’s not be coy, this is an ActiveVideo blog so this is an ActiveVideo pitch — would allow developers to create one application for many devices.

While this may sound like a defensive strategy, remember that we’re still in the early innings of the apps game. Since the buzz is louder than the actual mass use, apps can be offensive weapons as well. Cable, with the best video display platform in the world, can take the lead in giving consumers the apps they want on their home screens. It just takes a little uniformity and that means somebody has to pull together the disparate pieces.

You already know who I think would be the best company to do that.

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