Archive for the ‘Content’ Category

Don’t Box Me In
Thursday, March 11th, 2010 by Edgar Villalpando – SVP Marketing

STBs

Pop quiz! How many boxes do you have in your home entertainment center? You probably have one for the cable/satellite/telco video system; one for the audio system; a DVD player, or two if one’s a Blu Ray; perhaps a CD player if you think you get better audio from a standalone unit; maybe a turntable or tape deck—especially if it’s one of those new deals that record old vinyl onto computers; maybe a lingering VCR that hasn’t quite gasped its last breath; probably at least one game console; and perhaps a modem or some other computer-related device.

If you’re like me, you have more boxes than the Macy’s closeout aisle on Christmas Eve. So why would you want another one to do interactivity?

That’s why I have to wonder at the business models behind recent announcements by Google and TiVo that they’re pushing Web-TV connectivity. Both announcements included yet another box.

In Google’s case, the box might be a replacement for a satellite receiver—or it might be an add-on; hard to tell. One way or the other it would contain all the software elements for an interactive Web-based connection to Google and other Internet content and would probably come with some exclusions as to where it gets the content and how it puts it on the screen.

TiVo, of course, cut its manufacturing teeth building boxes and had some relative success selling them as parts of home entertainment systems for a while. TiVo might be including its software into cable hardware, but, like Google and some others who are attacking the nascent interactive space, TiVo is building another box to do the job.

Call me unrelenting but I think it’s just common sense to take away a box and put the necessary Internet and interactive connectivity off-premises in the amorphous Internet cloud. Who really needs another device to store still more content that can be accessed from sources outside the home? If you want interactivity, isn’t it easier to give a command to an existing box and let that unit, which is already there, go find the content from its convenient location off-site? It gets there just as quickly; you have as much control over it as you want when it arrives; and if you really feel like storing it, there’s plenty of storage capability on many of the boxes you already own.

Adding another box to a home entertainment center today is like throwing another pair of shoes into Imelda Marcos’ closet. It might look nice, might give you something the other boxes don’t, but in the end what’s already there is already made for walking.

It Does Rain in California, and These Days Man it Pours
Thursday, February 11th, 2010 by Edgar Villalpando – SVP Marketing

Rain

Everybody talks about the weather, but nobody does anything about it. If I could have done something about it I wouldn’t have had to deal with a blizzard of weather-cancelled New York appointments recently, and if someone as powerful as a big-time blogger cannot not control his destiny then no one can.

Lately there’s been more talk about the weather than about whether Brangelina is actually splitting wider than the San Andreas fault. That El Nino dude is heating the surface of the Pacific Ocean off Peru and Ecuador and triggering “Day After” weather from sea to shining sea. On the Left Coast, El Nino has made things wetter than Chicago during Prohibition. In the East, folks who gloated that hurricanes were scarcer than honest stock brokers last year, are eating their words while they await the arrival of the plows — again.

Anyhoo, all this weather talk got me to thinking about what we can do about this. We can be prepared. We can know when the storms are forming in the Pacific, where they’re going, when we should pack up the bags and get out of our houses on mud cliffs and when we should buy bread and milk and eggs and wait to be snowed in. And, of course, when we should make certain there are no loaded weapons in houses where adults and kids are jammed together over two and three-day spans.

Now I know there’s plenty of weather coverage already available. I’ve watched them interview stranded travelers and overworked road crews on the local news. I know there’s The Weather Channel, that admirable 24×7 laymen’s explanation of what the National Weather Service wants to say. I know that the digital transition put local weather on a single channel in almost every market. I know you can find weather on your computer or your phone or your PDA. And I know you can personalize the information.

But for those of us who are tired of the standard weather coverage, there is something else we can do in this interactive age. Stick with me: Yes, everybody DOES talk about the weather, but Edgar’s doing something about it.

First, a tip of my rain hat to the folks at AccuWeather, who’ve created an interactive television channel that puts the viewer in control of weather news. Weather information from around the globe, video reports from around the country and — most important — local forecasts are available when you need them. You can see where the next storm is forming, where its track will take it and when you should expect to be ravaged by rain or slicked by sleet or walloped by wind or smashed by snow.

But with all due respect to the folks at AccuWeather, why stop there? The EdgarWeather app would be a one-stop shop for all of your weather-related services. At the push of a button, you would connect with A) the local grocery, for bread and milk and eggs (or beer, wine and sangria if it’s going to be a long storm); B) the snow removal company; and C) the pharmacy and the chiropractor, if you didn’t push (B).

But the real “secret sauce” to EdgarWeather would be an app within the app that leads you directly to a travel agent or, better yet, an airlines booking site. Press a button and buy a ticket to Cancun. Press another button and schedule Super Shuttle. Press a third button and inform the family you’re outta there.

Now that’s interactivity!

Stop the Presses: Breathing New Life into the News
Thursday, January 28th, 2010 by Edgar Villalpando – SVP Marketing

iPad

So Steve Jobs has come down from the mountain and presented the world with the Apple tablet and the world literally is a-twitter. The iPad, it’s said, is going to change the world the way iPods changed mobile entertainment, iPhones changed mobile phones and iTunes changed music.

Anyway, the earliest glowing reports state that the iPad is the most amazing tablet since Moses carried a pair down from a mountain with a few societal rules. The thing I thought was most interesting — not compelling, you understand, interesting — was early talk that the iPad would save newspapers.

Apparently people who don’t like to pick up that bulky old collection of newsprint won’t mind sitting on the morning train with an iPad warming their lap and breezing through the sports section. Apparently.

When you think about it, newspapers, so obviously a low-tech information conveyance, are logically a top application for high-tech gear. Newspapers, after all, were the original interactive devices. A reporter would write a story; a reader would call the editor and demand the reporter be fired; an editor, depending on the kind of day he was having and whether his liquor supply was in order, would comply with the demand or, more likely, tell the caller to write a letter to the editor. The letter would appear in a later edition. It doesn’t get more interactive than that.

Newspapers, though, have been supplanted by television because people apparently don’t want to make the effort to sit down and read through all the pages. I’m not sure that any kind of handheld device, even one as marvelous as the iPad, will solve that. People are just more willing to have their news read to them.

Newspapers have dabbled in video on the web, but the best way for them to fight television is to create a video experience of their own. Make the Daily Bugle interactive with its own listing or video-rich iPad app. Push a button, and learn who’s died, who’s been born, who’s getting married and which one of your neighbors is in jail because those tomatoes he was growing weren’t really tomatoes. That’s the kind of information that will never make the evening TV news.

Today’s newspapers have all the tools to be truly interactive with any connected device. Their staffs shoot video as often as still photos; stories are continually updated throughout the day; they all have Web sites; and some of the more advanced ones will actually read the stories to you so you feel like you’re watching the evening news — only with more depth and accuracy.

I’m thinking that maybe newspapers aren’t as dead as we’ve been led to believe. While the iPad focus has been on reviving “print,” I’m thinking that a rich, interactive video experience can bring new life to the medium.

Television news started with anchors unapologetically reading their on-air stories from the newspaper. Interactivity can revive that trend in a positive way for newspapers. Get the headlines from the traditional TV news sources, but when you want the real story only community journalism can provide, tap into the Bugle News site on television — or your iPad.

Sometimes the Ads are Better than the Shows
Thursday, January 21st, 2010 by Edgar Villalpando – SVP Marketing

Boost Mobile Pig

Commercials are like blogs; the more controversial or funny or outrageous, the more attention they get. If you don’t like a blog, you can skip forward to something else. If you don’t like bland advertising, well…that’s why they created “fast forward.”

I’m not anti-advertising. There are certain ads that just make me stop, look and listen and move my finger off the FF. While I’ll gladly fast forward through laundry detergent ads or shots of cars with bows on their roofs or male enhancement pitches (although I can see why some guys might pause at that point), when the Boost Mobile pigs show up (click here for video), I’ll stop and have a laugh. Those pigs remind me of trade shows.

I don’t fast forward through clever ads but for every ham eating pig there’s a dog of an ad that doesn’t deserve 30 seconds of attention and only gets watched because the viewer can’t fast forward, doesn’t need to use the bathroom or already has a beer. It’s not my fault that some advertisers lack imagination and a decent ad agency, nor is it my concern that the broadcasters running these dogs might not get the attention—or revenues–they want. Suck it up, guys! Life’s tough, “Mad Men” is fiction and the ‘60s were never as much fun as old timers remember. It’s 2010 and attention spans are shorter than mini skirts.

All that said, I concede there’s a problem with the way broadcast media works. For better or worse, it’s ad supported. If people duck the ads and advertisers know they’re doing it there’s no money to pay for good content. And in media, that’s more disturbing than pigs eating bacon.

That’s why some Australian news grabbed my eyeballs. Those down-under folks are always on top of things. Australian commercial TV stations will be equipping set-top boxes that run Freeview with MHEG 5 (that’s short for the cleverly named Multimedia and Hypermedia Information Coding Experts Group, not the equally cleverly named MPEG or Moving Pictures Experts Group).

MHEG is an interactive middleware that powers Freeview, which, ironically is a digital TV service owned by the major TV stations in Australia. It’s ironic because these same broadcasters are using MHEG to plop static advertising into Freeview programming while promoting the service as “the easiest way to enjoy digital TV for free. There are up to 50 digital TV channels, no subscription, no contract, no fuss.”
Correct me if I’m wrong, but isn’t being forced to watch an ad against your will something of a fuss creator? The Aussies waltz around this dilemma by arguing that MHEG won’t restrict viewing, it will enhance it with “high definition graphics and interactive channels.”

If they say so. Personally, though, I think interactivity — with or without advertising support — is better as a free will option delivered as part of a programming package and, in the best of all worlds, targeted to the viewer’s interests, not as a way to stifle my desire to fast forward those Geico cavemen. Make an ad worthwhile, and I’m in hog heaven; force me to watch a boring ad and you chance losing me as a viewer altogether.

Staying Alive Just Keeps Getting Harder
Thursday, January 14th, 2010 by Edgar Villalpando – SVP Marketing

Jersey Shore

We all know stress kills. Of course the case could be made that with today’s economy, job uncertainty and political bickering going on — to say nothing of the ongoing threat of nuclear annihilation — it’s a surprise anyone over the age of 30 is alive. Those under 30 are still too optimistic about the future to realize that it’s so bad.

So what’s a person supposed to do to relieve stress? After a tough day at the office or searching for a job most people like to sit down at the TV and “veg out.”

Bad idea. A new Australian study — and we all know those Aussies are on top of these things — has concluded that every hour spent sitting idle in front of a TV increases by 18 percent the risk of premature death from heart disease. In case you’re interested, Australians spend about three hours a day watching TV; Americans — and you gotta wonder where these stressed out folks find the time — spend about eight hours.

The good news-bad news thing about this report is that even if you’re not watching TV, it’s likely that you’re doing just as much damage to yourself if you turn off the TV and head back to the home office and sit in front of your computer answering e-mail and writing memos, because prolonged inactivity can raise blood sugar and cholesterol levels.

The fact is vegetables don’t get heart disease — that we know of — because vegetables don’t have hearts. Humans, therefore, can’t be vegetables.

Being the self-serving type I am, I tend to think it’s not the television that’s the problem — it’s what you’re watching. Jerry Springer is bad for the digestive system; 24 pumps too much adrenaline through your body; sports are addictive and often include snacks and beverages that aren’t good for you as well as shouting and higher blood pressure; and, of course, the news is … well the news is bad for your mental health. It’s generally either depressing or annoying, depending on your take on the talking heads.

You know what my solution is: interactive TV. Make a little effort to do more with your TV. Dig deeper into those programs, find more information, and exercise your mind and your fingers. People who’ve felt my vise-like handshake know that my fingers have been tuned like a Ferrari’s engine before the Grand Prix. That comes from all the effort I put into watching television interactively and that sort of effort can only lead to better things for the rest of the body.

Imagine if TV manufacturers included Wii-like motion remotes. You could get a lot of exercise and stress relief from throwing tomatoes at the cast of Jersey Shore, or those bank executives who are spending bail-out money on huge bonuses for themselves. Line up behind the plate and take your own swing at a Tim Lincecum fastball, or hit one off the tee at Pebble Beach. Now if we can only figure out how to prevent the inevitable abuse of finger steroids.

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