The first time we laid eyes on the iPad, we immediately thought, “This would make a great CloudTV controller.” (Well, that wasn’t our immediate thought, which was more along the lines of “Holy crap, this thing is AWESOME.” But I digress.)
Adoption of interactive TV has long been held back, we believe, because of the most important part of the user experience: the control device. Traditional remote controls just don’t suit interactive TV as well as we’d like. And who wants to buy yet another keyboard and mouse, this time just to use with the TV? We associate those devices with work, and TV shouldn’t be work (unless you work at ActiveVideo, of course).
Why not instead use some cool, user-friendly devices that we already enjoy in our daily lives to also control an interactive TV experience? When we saw the iPhone and then the iPad, it was love at first sight (twice). We made it our mission to come up with an easy, powerful way for the iPad (or a smart phone like the iPhone) to control a CloudTV experience, and we think we have. In this video, I’ll show you an example: our iMozaic app, which makes TV more personal and interactive than you’ve ever imagined.
As you’ll also see in the video, my pals Remy the Remote and Palmer (guess what he is) aren’t too psyched about all of this, but I’ve given them a new home where they can complain and reminisce to their hearts’ content: a desk drawer.
