What are you doing this Wednesday? I hope you’ll join me and some other bright lights from the cable and interactive TV industries for the CableFAX Webinar, “Capitalizing on iTV.” Personally, I’m looking forward to a spirited discussion about what is, in my view, the single most important issue facing cable operators today.
The webinar will take place Wednesday, July 21, from 1:30-3:00 p.m. ET (10:30-noon for us Pacific time zone folks). Heck, invite the whole team; groups can attend from their desktops or conference rooms for the low price of $329 per location, and included in that price you get access to an archive of the program and the materials for one year, as well as a personalized certificate of completion for attending.
Here’s the webinar description from CableFAX:
“The cable industry has talked up interactivity for years, but now it’s finally happening. And consumers—trained by years of using the Internet on a variety of devices—finally seem ready to take the plunge. But how will interactivity and advanced advertising work in the real world? What’s the role of EBIF? What do advertisers really want? And what’s the status of cable’s efforts to satisfy those needs? And most importantly, how can cable operators and programmers use interactivity to increase revenue from advertisers, subscribers and perhaps even other untapped sources?
“In this Webinar, we’ll tackle the following areas:
• An overview of the EBIF spec and how it can enable interactive widgets and advertising.
• Examples of ways interactivity could work in terms of polling, audience participation in shows and advertising messaging.
• Ways that deep-dive ad telescoping can use Web-based data on TV.
• Projections of how players can leverage online, VOD and mobile platforms through the TV screen.
• Examples of how programmers and advertisers can work together.”
I’ll be joined by James Mumma, executive director, iTV product development with Comcast; Jim Turner, SVP, product management with Canoe Ventures; and Kevin Hurst, director of product management with Ensequence. Mike Grebb, executive editor of CableFAX Daily, will be the moderator.
As usual, I’ll be the X Factor.
Hope you can tune in!
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