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You are currently browsing the ActiveVideo blog archives for April, 2010.

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Archive for April 2010

Content in the Cloud! What a Great Idea!
Thursday, April 22nd, 2010 by Edgar Villalpando – SVP Marketing

Cloud Idea

I was cruising through my daily dose of FierceCable the other day when I happened upon this piece about a Las Vegas company that’s launching what it calls the “first ever worldwide broadband cable television network.”

Actually, there was a little language disconnect on the whole thing. The company was not creating a new cable network; it was creating a method by which its subscribers would have access to every cable network in every language available in the world.

Now that, I thought, is an ambitious goal. How exactly are they going to do that?

Seems that the company is doing something that smacks of the familiar. To gather all this programming and deliver it to all these subscribers worldwide the company is using what it calls CloudDVR, which it said in a news release that accompanied the FierceCable piece would “provide online storage for up to 180 days for every channel on the service, making a multi-million-hour home DVR available to members with active subscriptions to the content.”

I thought I’d heard that idea before and it only took me a second to figure out where: it’s what I’ve been talking about, railing about, cajoling about since I started writing this thing. Content in the cloud that can be pulled down and used by cable subscribers.

The difference is, while these folks are talking about putting some kind of 180-day storage limit on their content, the stuff I’ve been talking about would be virtually limitless because it would be stored and ready for the picking whenever a subscriber wants.

That Internet cloud really has no limits because content can be prepared, stored, retrieved and distributed from it in almost infinite ways. In the case of interactivity, the content can be delivered when subscribers want to do something other than sit back and watch television or it can be delivered when subscribers want to sit back and watch television… and do something else. It doesn’t have to be downloaded and stored on premise; it doesn’t have to be erased to make room for new content; and it doesn’t have to be watched by the consumer. It’s just there.

So, while I applaud these newcomers for their enthusiasm and I wish them well in their quest to get vendors to build equipment and programmers to provide the content to make their dream come true, I have to remind them their idea is not new. Over here at ActiveVideo, we’ve been talking about it for years.


An Application for All Ages: Interactivity Can Cross the Boundaries
Thursday, April 15th, 2010 by Edgar Villalpando – SVP Marketing

Blinking 12

As an industry—hell, as a society—we are youth-oriented to a fault. An actress can’t afford to look her age for fear she’ll lose out on juicy roles to younger, women with less lined, less worn, less aged faces; you know, those gals over 30. Cell phones can get smaller but only with the understanding that only the young can actually use the keyboards and see the screens. TVs, strangely, can get bigger and better but we still push for mobile video, or, as has been all the rage recently, mobile digital TV on tiny screens that, while portable, are often invisible to anyone whose eyesight has been treated to a few decades of use.

All these thoughts and more came rampaging into my mind recently when I saw that an Adweek Media/Harris Poll found older Americans tend to notice—and not in a good way—overly loud commercials more than young ones. Putting aside the fact that older Americans in too many cases already have the volume pumped up thanks to hearing that was lost listening to The Who at a stadium concert or Jethro Tull in a hockey arena, and you still come to the conclusion that what’s supposed to be appealing to these folks is actually a turn off.

Screaming “BUY OUR PRODUCT NOW!” doesn’t cut it with the people who have the money to do so. It doesn’t bother the younger folks as much, but then again the younger you get the less money you have to spend on advertised products.

I’m not pitching any of my products through on-air commercials. At least I don’t think I am; I’ve been busy lately and I can’t always be sure what my minions are up to. I am, however, advocating the widespread use of interactive television and the survey got me to thinking whether what I’m advocating for widespread use is actually a narrowspread—now there’s a word—application.

It’s an ongoing joke that if you want to understand today’s technology you ask your kids. Self-effacing executives use the punch line all the time during speeches and panel sessions. “I don’t know how this works but my kids do and they tell me.” “My VCR is still blinking 12.” “Sorry for the interruption, my daughter programmed the ringtone and I don’t know how to shut it off.” “I’d answer your emails personally but my assistant is better at it. She’s 12.”

You get the idea. It’s all well and good and funny and it draws rueful laughs from the audience. On the other hand, we need to make sure that the technology we’re creating makes sense for not just for the people who might be using it, but also for the people who are paying for it. Interactivity has to be simple to set up and easy to use for the generation that has the gray hair and the buying power.

The best advice is to recognize that, as Sly and the Family Stone screeched during those ear-splitting concerts 30 years ago, there are “different strokes for different folks.” Let’s make an effort to fit all of them into one package that everyone can use.


Apple Knows the Way to Interactivity
Thursday, April 8th, 2010 by Edgar Villalpando – SVP Marketing

iPadTV

The iPad has arrived. Praise the Lord and pass the applications!

OK, that may be a little over the top (ya think?), but it’s hard not to get a little carried away by the combination of Apple hype, first adopter frenzy and the slavering attention the media pays to both. The thing is, it looks as if the iPad might be everything it’s supposed to be—and that’s quite a bit—and it surely will be better when, as past experience tells us will happen, Apple works out the bugs, beefs up the apps and comes out with the next generation product in six months or so.

Peel back that Apple a bit and you can actually see the seeds of innovation growing at the core of a company that’s also toying with the notion of Apple TV. Can the whole TV be that far behind the little TV that is iPad? It’s innovation built on interactivity, but in the end it seems like Apple knows exactly what it has: a supplement to the TV—like the computer or the smartphone—but not a replacement.

You have to feel a little badly for the good folks at Microsoft. And not just because it wasn’t that long ago that they’d get the same kind of iPad frenzy going just by releasing a new version of Windows. Microsoft has always struggled a bit with the boundaries between computing and television. Yet try as they might, they’ve never been able to complete the great leap from functionality to entertainment.

Apple, it would seem, knows what the iPad is. But more importantly, they know what it’s not. It absolutely is yet another step toward giving viewers rapid and bigger screen access to mobile video. But in the end, nobody at Apple is saying that this is a substitute for the 10-foot experience that is television.

So amidst all of the iPad hype, one of the most important lessons we can learn from from the device’s launch is the continued interest in big-screen interactivity. Apple is doing the cable and CE industry a favor by expanding the horizons of users interested in tapping into the wealth of the Internet and more traditional media. Eventually, as almost everything does, it will come back to the big screen in the family room, bringing with it a wealth of interactive television applications that were probably there already but just needed to be nudged to the fore.


Peek-a-Boo, We See You
Thursday, April 1st, 2010 by Edgar Villalpando – SVP Marketing

Scruff

This is, according to a new book, the new age of worldwide paranoia. The last age was before my time, in the ‘70s, when events like Watergate, the Vietnam War, the Cold War and what was then Red China flexing its muscles combined with a bunch of style setters wearing shoes with clear plastic heels big enough to be filled with water and a goldfish to set everybody’s teeth on edge. This was also the era of diamonds in your teeth, although that has nothing to do with paranoia.

Maybe there was some reason to be paranoid in those crazy days; maybe it was just general craziness.

Today’s paranoia is, as the old joke says, justified. After all you’re not paranoid if somebody’s actually after you. And trust me, somebody’s after you… from your cell phone company tracking your phone calls to your ISP tracking your Web viewing to your cable company tracking what ads you watch, somebody’s watching you.

But, like goldfish in plastic heels, things can get a little out of hand. A Baltimore start-up called SpotCrime has launched an interactive TV app with DirecTV that gives DirecTV viewers “near” real-time—guess that means they don’t shout, “Look out! There’s a burglar in your den!”—crime data, including listings of local crime activity and a map of where it’s all happening.

First-time homebuyers will, no doubt, be enthused to learn that those bucolic woods behind their houses are teeming with moonshiners and that the nearby field of flowing grass is actually grass of another sort.

This is the kind of interactive application that will draw a big, mixed, audience. There will be the voyeurs, those folks who just have to know everything about what’s going on in their neighborhoods. There will be the paranoid, increasingly stepping towards the boundaries of agoraphobia. And of course there will be the criminals, sitting home at night looking at the local crime reports and learning it’s not worth going after Billy Smith’s place because the James Gang already cleaned it out.

About the only people who probably won’t be happy about this are the local authorities, who, in the end, will make the whole thing go or not go. That’s why I’m a bit paranoid.

SpotCrime, in a prepared statement, said its business is to “pull crime incident data from multiple sources, including state and local police departments and validated news sources, to produce a comprehensive record of local crime information.”

Not to shoot holes in that model, but if the police and other local authorities were willing to talk about local crime, wouldn’t the stories be in the newspapers and on TV? They’re not because, among other thing, local crime is not good for local business or local property values so it’s better not to talk up what’s going on.

There’s a limit to how much paranoia you can drive for a profit. The local TV news steps up to the line—and sometimes crosses it—every evening. SpotCrime, were it to ever really take off, would probably step so far over it would be reporting crime in another county. It’s one thing to know you’re being watched; another to participate in the watching as a voyeur; and quite another to have that information affect your home value. How long do you think it will take until that lesson is learned?