Villalpando’s the name, Edgar Villalpando. Double-oh-one, licensed to sell.
As Hollywood plays a game of Brett Favre with James Bond (will they or won’t they make another picture?) I figure I’m as eligible as the next guy to step in and flex my quads as a super sleuth. After all, I’m conversant in the cloud and if you haven’t heard, the cloud is the new playground for spies.
Forget video and games and data, the cloud is where spies are storing all the stuff they used to put on microfilm (how 1960s) or tape (how 1970s) or even on database servers (how 20th Century). Now a spook who’s gathered something important that he wants to share with his handlers need only upload it into a secure file on the cloud where it can safely sit out of sight—ready to be accessed by the next spy to come along with the password: “Paul sent me.”
Seriously, it seems that spies, always seemingly one step ahead of the rest of us when it comes to technology—or at least that’s what the movies would like us to think—are actually keeping right up with ActiveVideo with cloud-based information.
It makes as much sense as it does for a service provider. The cloud holds a lot; is easy to access; and delivers excellent quality. If it’s good enough for a movie or a television show—even some of the dreary summer fare the broadcast networks have been raining down on us—it’s certainly good enough for national secrets.
So, with a license to sell, I deliver these bullet points …
• The cloud is a super repository for all kinds of content that subscribers want.
• It’s easy to store material in the cloud.
• The cloud can be any size, as we demonstrated at CableLabs this week.
This TV Everywhere that’s popping up, well, everywhere, is a great idea. At least I think so, but then I’m a frequent flier, the windshield warrior, as they say. I spend more time in hotels, airports and, sad but true, restaurants dining alone where a good shot of television would be just the thing the boredom doctor ordered.
For me, TV Everywhere would go everywhere. But, as I say, I’m not a normal person when it comes to being in too many places at too many times. The average American cable subscriber—or telco subscriber, to be fair, those guys are into this as well—doesn’t get around as much. While TV Everywhere and the fun of being connected is no doubt an interesting novelty, it’s not up there with a phone number that follows you or a high-speed Internet connection that continues to work when you leave your modem behind.
That’s what got me thinking about the next phase of TV Everywhere. I call it Everything Everywhere—I know, I’m pushing it, the service providers are just rolling out TV Everywhere but what the hee haw, I’m allowed.
Anyway, Everything Everywhere would be just that; everything a cable subscriber could want that the cable operator has (and that’s basically everything these days) all part of a bundled package that can be carried to the car, the hotel, the beach, the park and everywhere but the movie theater where really, you should be watching the movie not looking at Everything Everywhere.
The concept is simple because it’s based on the idea that everything can be stored in the cloud. Access is relatively simple, too. You sign up for cable service and you get the option of Everything Everywhere. The details, of course, have to be worked out, but that’s for the detail people; I’m thinking big here, I’m taking things to the limit, I’m… OK, I’m dreaming of a time in the future, hopefully the near future, when connectivity will be everywhere and the keys will be in the hands of the subscriber who’s bought the lock from his cable operator.
Everything Everywhere. Has a nice ring to it, don’t you think?
Those who know me or who think they know me because they’ve been following this space know that I’m not a fan of boxes. My theory is, if there’s already a box that does the job, then you don’t need a second box to do it as well. If you have a set-top box that works the TV or the satellite or the telco video system, that’s enough. You don’t need another one to do another application; make the first one do the job or, better yet, outsource the job to the cloud.
A box, after all, is just a box. And more often than not you don’t need another one.
Maintaining a strict stance on any subject, however, runs the risk of boxing a person in so I’ve always said that there might be room for another box under certain conditions. Those conditions have been met by a box being developed in India that will go for $35 — a tablet, to be exact, but that doesn’t fit well with the train of this thought. This is no ordinary box (tablet); it’s a cloud-connected computer that can bring the wonders of the Internet to the masses without the need for a bigger box full of applications no one needs.
The idea is genius. It’s being promoted by the Indian government, which hopes to eventually bring the price down to $10, as a way to get broadband connectivity and online learning into the hands of everyone. Without advertising it, the new tablet cuts all the corners. It’ll be Linux-based with touch screen, no hard drive, storage based on memory cards and a solar cell option to charge it up.
What charges me up is the thought of empowering more people to connect to the vast amounts of information in the cloud. Gone are the days of having to purchase a library of CDs that contain your electronic encyclopedia (sorry Encarta, nothing personal). It is, in short, a box with a plan. So, in this case, I’ll make an exception to my rule. I don’t like boxes—unless those boxes do something that needs to be done. Bringing Internet to the masses at a reasonable price and making the best use of the cloud is something that needs to be done.
What if all of our brains were linked in the cloud? Think of how we can improve efficiency and help our coworkers. Rochelle walks us through a morning in which her brain is a part of the cloud and shows us how CloudTV™ powered applications, like Blockbuster, can harness the intelligence of the cloud.
The first time we laid eyes on the iPad, we immediately thought, “This would make a great CloudTV controller.” (Well, that wasn’t our immediate thought, which was more along the lines of “Holy crap, this thing is AWESOME.” But I digress.)
Adoption of interactive TV has long been held back, we believe, because of the most important part of the user experience: the control device. Traditional remote controls just don’t suit interactive TV as well as we’d like. And who wants to buy yet another keyboard and mouse, this time just to use with the TV? We associate those devices with work, and TV shouldn’t be work (unless you work at ActiveVideo, of course).
Why not instead use some cool, user-friendly devices that we already enjoy in our daily lives to also control an interactive TV experience? When we saw the iPhone and then the iPad, it was love at first sight (twice). We made it our mission to come up with an easy, powerful way for the iPad (or a smart phone like the iPhone) to control a CloudTV experience, and we think we have. In this video, I’ll show you an example: our iMozaic app, which makes TV more personal and interactive than you’ve ever imagined.
As you’ll also see in the video, my pals Remy the Remote and Palmer (guess what he is) aren’t too psyched about all of this, but I’ve given them a new home where they can complain and reminisce to their hearts’ content: a desk drawer.